[Online library] Aspekte Der Verkaufsforderung (German Edition)






 |  2013-08-21 | Original language:German | PDF # 1 |  8.27 x.48 x5.83l,.61 | File Name: 3732253856 | 208 pages

||About the Author|Gerd Arthur Haisch, freischaffender Kommunikations- und Verkaufsberater, Gewinner des Schweizer Verkaufsförderungs-Preises. Als Fachjournalist und Privatdozent an Fachhochschulen sowie Prüfungsexperte der Schweizer Werbewirtschaft hat

Konsumunlust. Nachfragerückgang. Übersättigung. Mehrumsatzaxiom. Konkurrenzlawine. Warenflut. Informationsüberlastung. Zapperkunden. Müde Marken, satte Märkte - wie soll einer da noch ohne Mutlosigkeit, Resignation und Frustration verkaufen können? Die Fakten verlangen nach einer Überprüfung liebgewordener Denkweisen und unscharfer Instrumente. Dabei mausert sich das einstmalige Schmuddelkind des Marketing zum Hoffnungstr&...


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